You have a computer game, and you want to sell it worldwide. Aside from the developed countries, many other markets of promising size and potential exist, albeit with high piracy rates. Is there really a viable business opportunity here?

You bet there is! And it’s an opportunity that you shouldn’t miss, because, if multimedia software follows the pattern set by business software, you can ultimately expect more than 50% of your revenue to come from overseas sales.

How do you tackle this challenge and minimize the pain of trial and error? What are the most common mistakes and pitfalls? We’ll base our answers to these questions on the Russian market, which is, in a sense, highly typical.